I missed it with Jeff Koons. I was in the middle of another major art movement that you weren’t there for because I knew basically the other handful of collectors that were buying up these artists.
That’s another blog a great blog but now back to Jeff. I had problems with him. Number one the kitsch factor. I once had a very serious discussion with another major collector and we looked for our criteria of what was kitsch and if I was making this Museum how many of Jeff Koons work would fill the requirements. The other big problem for me is HE DIDN’T MAKE HIS WORK HIMSELF. Did I really want to buy this businessman’s work were he sits in his office and, well, comes up with the idea and farms it out for other very talented craftsmen to make. The answer is finally yes because the end is it is the idea. This first started with Duchamp who took a mass produced porcelain urinal and represented it as art. Which opened the investigation of what is art, which has been going on ever since. So I found myself one day driving out to the Beyeler Foundation to finally confront his work. Well first to say it is hard for any work of art to look bad in the beautiful museum and its grounds. So in I went and was truly taken. There in front of me was the best American Artist of our century. Because he is the only one who has dealt was the American spirit as it is now. The works reflected the culture’s oversized, shiny, M&M sweet, naive, and most of all the spirit of over pampered iPod/ TV/films childishness, innocence that the American Character still has. There was a photo of Koons at the show how sweet and innocent he looked. There is no other culture that has that now even in our 21st century financial meltdown. Pin the tail on the donkey or play dough never looked better but the winners are the high gloss steel sculptures of exquisite perfection. Over the top they are but, they do what art is supposed to do, in this case make you smile. For one fleeting
moment you remember your youth. Like the balloon animals when everything was shiny and bright.
My recommendation is buy what you can and if you want a better understanding about other artists that have other people collaborating on their works of art.
Buy a new book called:
The Art of not Making put out by Thames & Hudson
BUY SELL OR HOLD
We give Jeff a BUY (Whatever you can get your hands on)
That’s it for this weeks Artist. I hope you’ve enjoyed it and do give me some of your thoughts. The next blog will be coming out in Oct.
By R. Gonella
The Art of not Making
published by Thames & Hudson